ABOUT US
ONLY YOU CAN CREATE YOURSELF
Our purpose is to inspire young people and the wider community to discover their own unique alchemy—transforming creativity into joy, healing, and self-expression.
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Through creative exploration, we aim to open up opportunities to showcase and share art, deepen connections, and foster better mental, physical, and spiritual well-being.
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While essential reading, numeracy, and social skill development remain key pillars of contemporary education, we believe true fulfilment also comes from nurturing the soul. Our mission is to complement the existing system by creating vibrant spaces where people—especially youth—can express themselves freely, explore their passions, and grow into their full potential.
We want everyone to seek JOY—through connection, creativity, and community.
Our Story
Nicole “Lamb” Iovine is the creator of OWLKEYME, a vision that took flight during a deeply transformative phase in her life. After reading The Alchemist, a book that speaks to the power of listening to your inner calling, Lamb was inspired to create something that would help others connect with their own personal legend. The name OWLKEYME is rooted in the idea of alchemy—turning life's challenges into gold—and is guided by the symbolism of the owl totem: a creature of wisdom, insight, and truth.
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With over two decades in the Arts & Entertainment industry, Lamb had seen how creative expression could be a catalyst for healing and growth. Across Australia, she witnessed young people light up when given the chance to express themselves—whether through movement, music, or storytelling. She knew that art had the power to unlock something much deeper.
OWLKEYME was born from the belief that the key to your life is you—your choices, your voice, your story. It’s about empowering young people to explore who they are, move their bodies with intention, and understand their minds with compassion. Through creativity, community, and culturally inclusive practices, OWLKEYME opens doors to identity, resilience, and purpose—helping each person become the author of their own journey.
PILLARS OF HOPE
Our vision is to ignite a thriving community where creativity knows no bounds. We are passionately committed to providing innovative platforms that empower Young People and the wider community alike, fostering a rich tapestry of cultural inclusivity.
At our core, we champion three pillars:
Wellbeing, Artistic growth, and Identity.
ARTISTIC GROWTHH
We are dedicated to being a nurturing ground where art can grow—within individuals and across communities. Our vibrant, inclusive ecosystem offers the tools, mentorship, and creative opportunities needed to spark and sustain artistic growth.
Whether through dance, music, visual arts, storytelling, or other forms of expression, we create space for people to uncover hidden talents, develop their voice, and connect through shared creativity. By planting seeds of art and supporting them to flourish, we help build stronger, more expressive, and culturally rich communities.
WELLBEING
Our core mission is to nurture the mental, physical, and spiritual well-being of every community member. We believe true creativity stems from a place of wholeness—where the mind is clear, the body is energised, and the spirit feels grounded.
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Through inclusive workshops, movement-based activities, and supportive networks, we create safe spaces that foster inner harmony, resilience, and emotional balance. By honouring the connection between health and self-expression, we empower individuals to thrive—not just creatively, but holistically.
IDENTITY
We recognise the power and importance of embracing one’s unique identity—and the courage it takes to share it. At the heart of our community is a deep commitment to honouring diversity and creating space for every voice to be heard.
We encourage individuals to explore, celebrate, and express their cultural heritage, personal values, and creative spirit. Through this journey of self-discovery and expression, we help people find their voice—and the bravery to use it. By standing in our truth and listening to one another, we strengthen not only our sense of self but our collective identity as a connected, empowered community.
Our Supporters
